Variable Data

Variable Data Printing or VDP (also known as Variable
Information Printing or VIP) is a form of on-demand printing
in which elements such as text, graphics and images may
be changed from one printed piece to the next without stopping or slowing down the press by using information from a database or external file. For example, a batch of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management and advertising.

Increase ROI for your marketing dollars

• Personalized, custom-tailored messages specific to the needs of your audience.
• Your response rate will increase by 4 to 8 times thereby
  increasing your sales and marketing goals.
  
  

Get your message faster to the market

PGI digital workflow accommodates last minute changes without disrupting the production and fulfillment cycles.